Population Profile
Recent research commissioned by Torbay Town Centres Company profiled the population within a 20 minute drive time from Torquay*.
The pie charts show the breakdown of Torquay’s potential customer base compared to the national profile. It is clear from this that despite popular assumptions there is a substantial population with a higher than average domestic income and the population of deprived and struggling is relatively small.
Using this information we should be working hard to persuade our wealthier residents and visitors to return to the town by ensuring that Torquay lives up to their expectations and aspirations. All town users expect the town to be vibrant, clean, tidy, secure and orderly, and to have the range and quality of goods and services on offer that they require.
Through the BID project we can begin to address those expectations and requirements head-on.
*Source CACI retail Footprint 2008