Marketing

In the BID questionnaire you told us that marketing was your main priority for the town, such as :-

Brand/Identity

An overall promotion and advertising campaign for Brixham, promoting its own distinctive brand and identity.

Shopping Directory and Map/Website

A town map and directory was also a priority along with a town website.

Parking/Coach Traffic

Parking promotion and schemes to encourage more coach traffic were
also seen as vital to businesses here.

Events

Events were the next priority in the responses to the business questionnaire.

Supporting existing events such as the Pirate festival, Fishstock and the Christmas lights switch on but also creating new events such as a William of Orange November 5th celebration, or an ice sculpture event supported by the BID.

The many events already organised by local groups have a track record of bringing people to the town and making Brixham a visitor destination. By supporting and investing in those events that already happen here, we can ensure their future existence and increase the scale and quality of them. That way we will increase the numbers of visitors who come here and the time and money they spend in the businesses in the BID area.

Town Dressing

Brixham BID will create a vibrant welcoming atmosphere. In the BID questionnaire you told us you would like to: -

• Have additional bunting in the summer
• Increase the number and use of banners for Brixham events
• Add to the Christmas lights display in the lanes and steps in the BID area, preferably solar powered
• Increase the number, quality and maintenance of the floral displays
• Improve signage and street furniture

Empty shops

Empty shops make an area look neglected and unattractive - you wanted to : -

• Work with landlords to improve empty shops that look unsightly
• Fill them or the windows with art, heritage or other eye catching displays

In the survey you felt that a BID should build on what we already do here and that the Torbay Town Centres Company should work with and support those organisations, such as Pride in Brixham and Brixham Town Council, to make Brixham look its best and to maximise the benefit and expertise that already exists.